I don’t think journalists should use Social Media, because most do it wrong.
Websites like Facebook and Twitter are meant for discussing and sharing — not just distributing — information. They’ll function as distributors of information, but that’s less than half the benefit of SOCIAL media.
The oil in the dirt is the conversation.
This is done in two stages: stimulus and response. Information and reaction; news and analysis. Journalists almost always offer news, but analyses are opinionated, and thereby often left to non-journalist experts or citizens to provide. And, I doubt we could offer a genuine reaction without taking a side.
That’s where I think journalists lose their voice on Social Media: responding. I know it’s where I shut mine.
I agree with Joy Mayer, about how we need to shed our View from Nowhere personality in favor of transparency, though I disagree about the hesitation toward politics: government affects us all, so let’s just confess our views and get it over with.
I say let’s forget about being independent journalists, and just be regular citizens using Social Media. But that’s just me.